Toronto Business Services

A helpful guide that shows event planners how to market their business World events and economic trends are challenging the event management industry more than ever before. Planners everywhere are looking for strategies to regroup, diversify, and gain a competitive edge. Marketing Your Event Planning Business is the ultimate guide to showing event management professionals how to set themselves apart. Topics covered include: diversifying the client base, developing niche markets and areas of expertise, establishing a back-up plan for use during downturns, and innovative ways to solicit new sales. Judy Allen (Toronto, ON, Canada) is a highly regarded expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning and production company that consults on orchestrating special events worldwide. She is also the author of Event Planning (0-471-64412-9), The Business of Event Planning (0-470-83188-X), and Event Planning Ethics and Etiquette (0-470-83260-6).

Internationally recognized experts in the field introduce their "business excellence paradigm." In this book, two leading pension fund experts lay out a comprehensive plan for effective fund management. With the help of domestic and global case studies they critically assess current approaches to pension fund management and isolate what works and what doesn't using their unique critically acclaimed "run-it-like-a-business" model. Keith P. Ambachtsheer (Toronto, Canada) is principle at KPA Advisory Service, Inc., a pension fund management consulting firm. He runs The Ambachtsheer Letter and cofounded Cost Effective Measurement, Inc., which monitors the performance of 300 of the world's largest asset funds. D. Don Ezra (Toronto, Canada) is Director of European Consulting at Frank Russell Co. His previous books include The Struggle for Pension Fund Wealth.