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A helpful guide that shows event planners how to market their business World events and economic trends are challenging the event management industry more than ever before. Planners everywhere are looking for strategies to regroup, diversify, and gain a competitive edge. Marketing Your Event Planning Business is the ultimate guide to showing event management professionals how to set themselves apart. Topics covered include: diversifying the client base, developing niche markets and areas of expertise, establishing a back-up plan for use during downturns, and innovative ways to solicit new sales. Judy Allen (Toronto, ON, Canada) is a highly regarded expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning and production company that consults on orchestrating special events worldwide. She is also the author of Event Planning (0-471-64412-9), The Business of Event Planning (0-470-83188-X), and Event Planning Ethics and Etiquette (0-470-83260-6).

Where there’ s greed and ambition, you’ ll find . . . Money & Power "The project reveals a sharp eye for details and even sharper personalities. . . .The book tells stories with colorful messages." -Toronto Globe and Mail "Quite intriguing." -ecompany "Money and Power offers essential insight into the forces that drive the West’ s great economic engine." -Executive Edge, Continental magazine "Refreshingly simple . . . intriguing tales." -Business 2.0 "A gripping journey." -PA Centre Daily Times "Means extracts some valuable lessons for today." -Fort Worth Star-Telegram This companion book to CNBC’ s acclaimed documentary Money and Power provides an expansive global view of the moguls and dynasties that have defined business in the last millennium. Deftly tracing the movement of trade, banking, industry, and commerce from East to West, from ancient times to modern, it offers important lessons that are of timeless value-and inspiration for the next generation of groundbreakers and visionaries of business.

Report on Business Television - Report on Business Television (sometimes abbreviated ROBTv) is a Canadian cable specialty television channel, which airs business news and analysis. The downtown Toronto-based station is owned by Bell Globemedia, and is named for Report on Business, the daily business section of the Globe and Mail newspaper, although its day-to-day operations are run by CTV News.

Schulich School of Business - The Schulich School of Business is York University's business school. Founded in 1966 as York's Faculty of Administrative Studies, it is housed both on York's main (Keele) campus and in downtown Toronto.

Greektown, Toronto - Greektown, Toronto, also known as Greektown on the Danforth, or more simply, The Danforth, is a neighborhood and Business Improvement Area (BIA) of the city of Toronto, in Ontario, Canada. It is located on Danforth Avenue, between Chester Avenue and Dewhurst Blvd.

Koreatown, Toronto - Toronto, Ontario, Canada's Korean Business Area, known more generally as Koreatown (or Korea Town), is centred along Bloor Street between Christie and Bathurst Streets. Also known as "Little Korea", Koreatown came into prominence during the summer of 2002 as the Korean team surprised everyone by playing into the semi-final round in the 2002 World Cup tournament.

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Business in Toronto - Business in Toronto Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge A helpful guide that shows event planners how to market their business World events business in toronto and economic trends are challenging the event management industry more than ever before. Planners everywhere are looking for strategies to regroup, diversify, business in toronto and gain a competitive edge. Marketing Your Event Planning Business is the ultimate guide to showing event management professionals how to set themselves ...

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